Before we started Fulling Management & Accounting, I worked for CPA firm that handed business owners their financial statements. I'd watch their eyes glaze over as they stared at the pages.
A lot of those owners had a shredder right behind their desk. And as soon as you walked out of the office, you'd hear it start up.
Those owners weren't ignoring their numbers because they didn't care. They were quietly saying, "I don't understand what I'm looking at here."
That shredder is a big reason we started Fulling Management & Accounting. Before anything else, we wanted to give business owners clarity: the story behind what the numbers are telling them.
Honestly, not much has changed. A potential client recently told me, "I've been doing this over 25 years, and I just don't understand what my numbers are saying. I don't know if we're doing well or not."
Twenty-five years in, and they were still guessing.
Numbers were never meant to be the point. They're how you find out whether the business you're building is the one you set out to build. So start with the vision, and let the numbers back it up.
That's what I was talking about with Nicole West on the New Perspective podcast.
What would change for you if you understood your numbers as well as you understand your business?
The full conversation is here, if you want to hear how it all started, from burnout to the values we built the team around: https://www.rustyfulling.com/shows/new-perspective