Last month, our whole Fulling Management & Accounting team spent three days together. We talked, laughed, dreamed, and challenged each other. We also got clear on where we want to be in three years.
We turned our vision into SMART Goals:
Specific
Measurable
Achievable
Relevant
Time-bound
A vision is the destination. SMART Goals are the path.
The Hidden Risk of Experience
We've been in business over 26 years. That's a gift, but it comes with a risk.
Consistency is a superpower, until it quietly becomes complacency.
It sounds like this: "That's just how we do it."
So we're becoming “What If?” leaders.
Instead of asking, "How do we improve this?", we ask:
"If we were starting from scratch today, would we even do it this way?”
The 5 "What If?" Questions
Eliminate: What if we stopped doing this?
Automate: What if a system did it for us?
Simplify: What if we cut the steps in half?
Client's Eyes: What if we saw it the way our customer does?
Clarity: What if there were a better way to make this clear?
Sometimes the answer is, "This is still the best way." That's fine. Now you know why you do it.
We don't need to change everything. But we should be willing to question anything.
📌 Save This: 15-Minute "What If?" Audit
Step 1: Pick 3 things you haven't questioned in 2+ years.
Good places to look: client onboarding, pricing, meetings, reporting, hiring, or software.
Step 2: Ask the 5 questions about each one.
Step 3: Give each a verdict.
Verdict: What to do
✅ Keep
Write down why it works.
🔧 Tweak
Assign an owner and a 30-day fix.
🔄 Rebuild
Turn it into a SMART Goal.
🗑️ Retire
Stop doing it.
Step 4: Turn one into a goal.
By [date], we will [action] so that [result]. [Name] owns it.
What's something in your business you haven't questioned in a long time?
Maybe it's time to ask: "What if?"
Want a thinking partner? Visit fullingmgmt.com.