
Horse Soccer
The Situation
With her background in horse training, Renee’ had a creative idea to invent a new national equine sport. Horse Soccer would incorporate horses in a polo style soccer game in which the horses actually kick and hit the ball. She needed assistance in how to turn this creative idea into a viable business.
The Solution
Fulling focused on:
Developing a business plan
Setting up the corporation
Establishing merchant services for orders
Managing the accounting operations
Evaluating potential marketing outlets
Managing cash flow
Identifying and negotiating with manufacturers for production of the 50 inch rubber balls to be used
The Results
With an accompanying training video, the company has sold Horse Soccer™ balls in every state in the country. With the financial side of the business managed by Fulling, the owner is able to focus on new marketing outlets and new opportunities to promote the Horse Soccer™ sport.
Randy Miller, V.P., American Horse Soccer Association